Job title:
Senior E-commerce Manager
Company
Hurtigruten
Job description
A bit about the role:We are looking for an experienced Senior E-commerce Manager to join our marketing team and drive our global e-commerce operations. Based in our London headquarters, the ideal candidate will be responsible for driving online sales, enhancing the user experience, and site optimisation for travelHX.com.Key Responsibilities:
- Develop, implement and be accountable for the ecommerce strategy in order to improve website performance and drive commercial success
- Lead and manage the merchandising strategy across travelHX.com in line with key markets ‘strategic objectives to drive revenue
- Conduct in-depth analysis of website traffic and user behaviour to identify opportunities for conversion rate optimization
- Responsible for analysing website traffic and user behaviour, conducting A/B and multivariate tests, and implementing changes to boost conversion rates and revenue across our digital platforms
- Develop and manage a testing roadmap to ensure continuous improvements.
- Work in partnership with the Performance Lead to drive ecommerce via Performance Media and work with the SEO Lead to build a one search approach to build site visibility, traffic and conversion
- Work with the wider marketing team in order to improve quality and traffic acquisition
- Collaborate with designers, developers, and cross functional teams to enhance the ecommerce experience and driving commercial growth
- Research market in order to discover new trends and technologies in order to improve website performance
- Utilize web analytics and other tools to gain insights into customer behaviour and e-commerce performance
- Produce regular reports on sales, traffic, conversion rates, and other key metrics – and utilize data to make informed decisions and strategic recommendations.
About you:Education and experience required:
- Minimum 5-7 years’ experience in e-commerce management
- Bachelors’ degree in Digital Marketing or related field
- GA4 Certified desirable but must have strong analytics & data capabilities
- Proven track record in developing and overseeing eCommerce-focused digital marketing strategies
- Proven track record of driving online sales growth and achieving revenue targets.
- Strong understanding of digital marketing strategies and tools.
- Excellent leadership, communication, and project management skills.
- Excellent understanding of UX, web design, customer flow and web analysis
- Ability to analyse data to identify key patterns/trends and apply insightful commentary via an insight to actions approach
- Ability to manage short terms priorities and longer-term deliverables, able to prioritise strategically and tactically
- Confidence in traffic analysis, reporting tools and optimisation
- Experience working with a CRO agency
NICE TO HAVES:
- Experience in travel or retail industries
- Broad experience of attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation.
- Strong MarTech background, with experience managing marketing and tech teams
- Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
Expected salary
Location
London
Job date
Wed, 11 Sep 2024 07:11:36 GMT
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