Regional Digital Merchandising Manager in Singapore, Singapore

Regional Digital Merchandising Manager

• Location Singapore, Singapore

• Job ID 0000019864

• Category Sales, Marketing & Product Management

Job Description

Are you passionate about delivering exceptional digital shopping experiences and driving the visibility of an iconic brand across online platforms?

We’re looking for a Regional Digital Merchandising Manager to take ownership of our digital shelf strategy, ensuring our brand shines across e-commerce channels. You’ll collaborate with cross-functional teams to optimize online content, leveraging data and insights to enhance customer engagement. If you’re ready to lead innovative merchandising strategies and a digital commerce expert, this role is for you!

No relocation assistance is offered for this position.

Core Responsibilities

• Develop and implement merchandising strategies for APAC partner commerce sites, including assortment prioritization, digital shelf optimization, and other activities.

• Lead efforts to optimize content, SEO, monitor digital shelf compliance and performance, and oversee external partners

• Collaborate with local sales and marketing teams to ensure successful strategy execution, encouraging open communication to improve performance and share best practices.

• Drive strategic tests and innovations with markets to replicate and scale successful findings.

• Partner with team members (internal and external agencies) to develop optimized content and assets for products, sites, and campaigns.

• Champion user-generated content programs, integrating shopper insights into campaign strategies and ensure implementation in offline and online touchpoints.

• Plan and create roadmaps for key campaign landing pages.

• Serve as e-commerce audience lead, guiding campaign development for a specific audience segment.

• Work with analytics team to develop data-driven insights creating visibility and recognition for results and advise future growth.

• Maintain external orientation to identify new opportunities and push the LEGO brand towards best-in-class benchmarks.

Play your part in our team succeeding

The APAC E-commerce team is dedicated to enabling and activating e-commerce brand and business growth in the region.

As the driving force of our digital shelf experience and performance you will partner with local, regional, and global collaborators to elevate our online presence.

Do you have what it takes?

• Experience in eCommerce digital merchandising preferably in consumer packaged goods.

• Strong familiarity with top APAC e-commerce platforms.

• Proven expertise in SEO and content optimization strategies, with a focus on driving visibility and engagement.

• Proven track record in shopper marketing and project management, including creating promotional calendars, driving sales programs, and measuring results.

• Experience with user-generated content programs and incorporating customer insights into marketing strategies.

• Agility in managing multiple projects in a changing environment, while maintaining accuracy and efficiency.

• Ability to influence, collaborate, and build trusting relationships with local teams and partners.

• Proficient in Digital Shelf Analytics tools, Content Testing Tools, and Microsoft Office.#LI-SW1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.