Head of Product Marketing

Job title:

Head of Product Marketing

Company

Pivotal London

Job description

Head of Product MarketingTechnology Marketplace PlatformSalary up to 110k + Bonus + EquityLondon – Hybrid 3 days a weekPivotal are proud to lead the hiring process for a new Head of Product Marketing opportunity with of the UK & EU’s fastest growing technology marketplace platforms. Launching 10 years ago, they area PE backed global business with over 7m customers and stable time frames to an exit event.The OpportunityMarketing has been identified as a key growth lever for the business. Recently appointing a new CMO to spear head a digital and marketing transformation in the business, with the view of building a highly sophisticated department and growth engine. We are now looking for a Head of Product Marketing to lead efforts across the UK and EU regions.Responsibilities

• Act as the voice of the customer, identifying opportunities to improve product interaction and drive customer adoption based on segmentation.
• Lead the adoption of new product features and services, including market launches, with a focus on customer and transport provider engagement.
• Collaborate with the Product Martech squad to develop new features and tools for enhanced customer communication, utilizing A/B testing for optimisation.
• Create personalised content and CRM campaigns to educate and build customer confidence, driving conversions.
• Own key metrics such as NPS, and lead initiatives to promote repeat customer behaviour, leveraging comms technology like Hubspot and data APIs for personalised engagement.

Your Profile

• 8+ years of experience in high growth tech environment or marketplace (B2C preference)
• Strong knowledge of CRM best practices, particularly with tools like HubSpot.
• Proficient in running and analysing data independently.
• Experience working with Kanban and cross-functional teams.
• Collaborative, with excellent communication skills and the ability to influence stakeholders across tech and business operations.
• Highly commercial with a focus on driving key business metrics like revenue.

How do I apply?To apply for this outstanding opportunity, please contact Harrison Knowles at Pivotal via email at [email protected]Key Skills: Marketing, Product, Product Marketing, CRM, Lifecycle, D2C, Marketplace, Sales, Martech, Measurement, Global, Scale-upPivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law

Expected salary

£80000 – 130000 per year

Location

London

Job date

Sat, 21 Dec 2024 05:27:54 GMT

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