Consumer Experience Executive – Entertainment & Engagement

Job title:

Consumer Experience Executive – Entertainment & Engagement

Company

British American Tobacco

Job description

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industryTo achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!British American Tobacco (UK) has an exciting opportunity for a Consumer Experience Executive – Entertainment & Engagement in London, ChiswickJoin our dynamic Entertainment & Engagement (E&E) team, where creativity and strategy come together to shape unforgettable experiences! We’re a collaborative, close-knit group that thrives on teamwork and innovation. From brainstorming club nights to planning pop-ups, launching branded events, and analyzing results for future strategies, we know that success is built on a strong, unified approach. You’ll also work closely across teams to bring each project to life. If you’re ready to bring your creative flair, along with your Excel expertise and PowerPoint skills, we’d love to hear from you!REPORTS TO: E&E Consumer Experience ManagerGEOGRAPHIC SCOPE: UKTRAVEL REQUIRED: Hybrid work – In the office 3 days a weekCORE RELATIONSHIPS: Internal – Marketing Activation & External AgenciesYour key responsibilities will include:

• Developing and executing a comprehensive activation strategy that aligns with our brand goals
• Drive successful event planning and execution from concept to completion
• Overseeing event budgets, ensuring financial efficiency while maximizing creative output
• Managing relationships with external agencies and partners, fostering collaboration and innovation
• Designing and implementing engaging festivals, club nights, branded events, pop-ups, and fly teams that captivate our audience
• Ensuring consistent brand identity across all channels, including CRM and other communication platforms
• Creating and deploying creative concepts that enhance our experiential campaigns
• Strategically managing social media channels to amplify event reach and engagement
• Attending marketing events and activations, representing the brand and fostering valuable connections
• Conducting thorough analysis of event deployments to inform future strategies and improvements
• Leading partnership discussions and negotiations to secure valuable collaborations
• Overseeing stock management for events, ensuring accurate forecasting, ordering, and availability of products and volumes to meet activation needs.
• Coordinating partnership contracts with the legal team, ensuring agreements are fully compliant and act as a bridge between partners and BAT Legal to streamline processes and protect interests.
• Ensuring effective calendar planning with the agency, aligning timelines and availability to ensure smooth coordination and timely execution of all activations
• Provide weekly updates and reports on campaign performance and budget status

What are we looking for?

• Marketing and/or business bachelors or masters’ degree
• 5+ years marketing & commercial experience
• Strong communication & negotiations skills
• A passion and love for consumer brand marketing
• A good understanding of experiential marketing and brand experience across the industry including insights, measurement, and best industry practices
• Project Management – Ability to lead cross functional teams
• Stakeholder management – Managing diverse partners external and internal
• Strong digital/ brand marketing understanding
• Commercial savvy: able to link consumer engagement to commercial targets
• Basic use of the following packages: Word, Excel, PowerPoint, Microsoft Outlook

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience .We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

Expected salary

Location

Chiswick, West London

Job date

Sat, 07 Dec 2024 02:43:02 GMT

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