Commercial Manager – Technical Services (CASAJ) in Singapore, Singapore

BD (Becton, Dickinson and Company)

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Job Description Summary

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Job Description Summary (For Illustrative Purposes Only)

We are searching for a Data Science Product Owner who is naturally curious, takes initiative, and wants to improve health care at a national scale. You are meticulous, collaborative, and define success before you start analysis. You also have experience scaling machine learning models, creating data pipelines, and developing user experience measures. This is a fully remote role.

The BD data science team develops innovative products powered by machine learning that streamline workflows, promote standardization, and recommend actions so clinicians deliver better care. Our solutions are practical, timely, and rapidly improve because of our deep relationships with leading healthcare providers. We are experienced trailblazers who love to collaborate and innovate.

Job Description

This position will be the business line leader to drive revenue growth for CSAJ Technical Services portfolios. The incumbent will identify, build and develop Growth Labs and Opportunities, manage Strategic Initiatives, design and structure GTM plans in accordance to the different growth programs including championing digital transformation/omnichannel region-led campaigns. Core responsibilities include championing the use of CRM for funnel management as a core element to drive sales execution as well as lead in revenue financials and commercial metrics reporting. He/She will also be representing the region commercially, for Service as a Product, towards WW Business Line Leader for Life Sciences Technical Services.

Key Responsibilities

Strategic Marketing

  • Responsible for region marketing plan creation and execution, in line with WW BU and Technical Services vision for Service Growth portfolios.

  • Identify Growth Labs for service revenue generation, within the scope of new and existing Install Base.

  • Create and drive market shaping programs where applicable, with focus on building up service value propositions and concept of lifecycle management and to partner with countries to drive necessary changes with focus on revenue growth and paid services.

  • Lead commercial portfolio performance reporting to WW and Region BU leaders, including but not limited to monthly and quarterly business reviews, financial projection and budgeting exercises.

Product Management

  • Build and partner with countries to execute Growth Labs, with strong focus on content building, execution tactics and performance tracking and management.

  • Lead new program roll-outs, with appropriate material, communication, training and launch plans, in key identified countries.

  • Design, plan and support the implementation of appropriate incentives and measurement programs as a key complement to deliver the success of Growth Labs.

  • Ensure optimal service product mix and pricing actions to deliver and meet GP% targets, in partnership with operations and productivity initiatives across the different product portfolios.

Data Analytics & Technology

  • Joint responsibility with countries for Commercial Planning Data across all relevant platforms e.g. Power BI, SAP, SFDC, in order to accurately measure and project growth and revenue opportunities in the region. This will include the appropriate manner and process rigor of data input, maintenance and extraction for contracts and non-contracts portfolios.

Commercial Excellence

  • Responsible for designing and implementing with countries, proper funnel management thru SFDC, to facilitate regular operating mechanisms both at ground level and for high level management reviews on financial and commercial matters.

  • Create and manage the appropriate reporting mechanisms between Region and Country, in order to build the appropriate line-of-sight and to facilitate the transfer of reporting information to minimize non-value added administration and to build efficiency.

Qualifications, Required Knowledge & Experience

  • Degree in Sales, Marketing, Product Management and / or Business Management

  • Minimum 5 years of relevant experience

  • Experience in driving Service Selling and Commercial Solution Building for Medtech is a plus

  • Strong business acumen with good understanding of P&L, with ability to translate financial information into commercial and marketing strategies for revenue growth

  • Proficient in Microsoft PowerPoint, Excel, Word, PowerBI, SFDC.com

  • Strategic thinking, meticulous and organized in strategy deployment

  • Effective communication skills

  • Results oriented and highly motivated to succeed. Enthusiastic, independent with great team spirit.

  • Ability to interact well with all levels of associate within country and region to drive revenue generation and smooth business operations.

BD is a medical technology company that serves healthcare institutions, life science researchers, clinical laboratories, industry and the general public. BD manufactures and sells a broad range of medical supplies, devices, laboratory equipment and diagnostic products. BD is headquartered in the United States and has offices in more than 50 countries worldwide. Learn about BD at www.bd.com

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All associates may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Primary Work Location

SGP The Strategy

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.


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