Brand Lead

Job title:

Brand Lead

Company

Novartis

Job description

Job Description Summary Lead, develop and drive the execution of brand strategy or multiple brands plans (or new product launch readiness for Brand Lead–New Products role) to maximise market share and revenue growth for NovartisJob DescriptionMajor accountabilities:

• Develop strategic brand plan aligned with Global and Local plans
• Builds brand focus and direction based on clear customer insights
• Identifies area market insights and opportunities via customer interactions
• Adopt new and innovative approaches
• Gaining deep insights to inform Strategy development.
• For new products brand lead role –build with V&A and medical colleagues
• Lead brand tactical plan and implementation and choice of the marketing mix
• Creative campaign development and launch plans
• Set KPIs to measure the impact and ROI of tactical plans, also measure with the voice of the customer for customer experience
• Represent the UK with global teams and providing UK insight and contributing to Global strategic decisions related to the TA indication
• Achievement of Brand sales and market share targets
• Lead the volume-based forecast for the demand planning and financial process
• Monitors and controls team expenditure in line with the agreed budget communicating deviations
• Lead cross-functional team matrix, as well as own marketing team (TA dependent)
• Demonstrates enterprise mindset and customer focus
• People Development -develops talent and capability, builds effective and teams promotes engagement
• Leads performance
• Management and optimisation of relationships with all relevant stakeholders, both internally &externally
• Establish and maintain relationships with key accounts/ hospitals/ customers as needed
• Role model for our culture, values & behaviours, consistently demonstrating the highest ethics and integrity-based standards
• Self-awareness
• Prioritize resources and activities towards the excellence and establish the appropriate processes and KPIs to execute and track, reporting progress and insights regularly to key stakeholders involved

Key performance indicators:

• Contributes to overall sales target
• Budget responsibility for projects -Manage and optimize relationships with all relevant stakeholders

Minimum Requirements:
Work Experience:

• Project Management
• Operations Management and Execution
• People Leadership
• Cross Cultural Experience
• Proven Ability to Develop trust-based relationships with key regional

Skills Desired Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships

Expected salary

Location

London

Job date

Sun, 29 Jun 2025 07:06:14 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobsjobs.org) you saw this job posting.