Asia Channel Leader for Industrial Adhesives and Tapes Division in Singapore, Singapore

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Job Description:

Key responsibilities:

Annual Industrial Adhesives and Tapes Division (IATD) Channel Program Planning and Presentation to Global Industrial Channel (GIC) Team

• Development of the GIC campaign to deliver accelerated growth for channel partners and 3M

• Provide priorities and marketing needs input for global campaign teams to align on priority activity and tactics

• Development of the IATD channel plan presentation (one-pager & pitch deck, campaign website) and presentation to the GIC channel team

• Determine the IATD priority channel partner, including IATD Joint Business Planning and MDF guidance, in collaboration with the IATD Regional Division Leaders and GIC Management

• Ensure IATD channel program alignment with the GIC stakeholders and agree on program execution with focus on the vital few priority channel partners

• Channel Stratification and CIP development for IATD Sales District and IATD Managed Channels.

Amazon/Online Sales Acceleration

• Develop a deep understanding of Amazon/Online goals, go-to-market strategies, marketing tactics, target audiences, tools and operations to maximize impact through to end-users

• Carry through CATMAN category management portfolio workshops to drive portfolio listings, including NPI’s

• Create joint IATD business plan based on customer insights to accelerate sales growth

• Development of a short roll blister pack program in multiple languages

• Development of A+ content to create a great customer experience online to drive conversion and sales growth

• Campaign management & merchandising (AMS campaigns, Billboard Ads, Deals, IATD Brand Store etc.)

• Measure success & take action

Asia Channel Program « Where We Win »

• Provide priorities and marketing needs input for global campaign teams to align on priority activity and tactics

• Global channel program: determination of the channel toolkits and assets relevant for Asia channel segments, translation and creation of the assets in the local language, drive campaign execution

• Ensure that the GIC team executes the IATD channel program with the IATD priority channel partners

• Define KPI and performance goals with annual targets, measure success & take action

IATD Channel Program Execution and Communication with the GIC Team

• Create the IATD channel campaign website for the GIC team and channel partners (note: it is a self-service website for our channel partners to quickly and easily download all available assets and stay informed about what is coming soon)

• Drive collaboration with the dedicated GIC sales and marketing champion team by region: ensure good level of program knowledge and align on the IATD channel program execution with all priority channel partners, ensure program execution

• Monthly SIBG Asia GIC channel broadcast meeting: present the IATD channel program activation toolkits, including NPI launch packages and trainings

• Monthly division channel owner meeting: Asia channel exchange

• Monthly IATD GIC regional review meeting: discuss & align on program execution, ensure the achievement of agreed sale targets

• Quarterly collaboration meeting GIC management and IATD Aria Division Leaders, Regional Division Leaders, channel manager (regional GIC review)

New Channel Development

• Helps to identify potential new channels for IATD sales and fill coverage gaps that may exist today.

• Prioritization of channel across Asia and at the country level

Qualification;

• Bachelor’s degree or above

• Min. 10 years of experience of Sales in industrial field

• Experience of Industrial channel category management / portfolio / new product introductions

• Experience of division campaign demand generation program (development and implementation)

• Leadership experience for Division Channel Stratification and CIP development and execution

• Experience of manage team with multinational location

Worker type: Permanent.

Work location:

• Work Your Way Eligible (Employee choice to work remote, on site, or hybrid)

• This position does notrequire relocation. Employees from any of the following target locations may apply:Singapre, India, Korea, Thailnand, Asustrailia, Japan

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